WHY USE MAILCHIMP
MailChimp is the leading global Email Service Provider (ESP). It provides advanced list management, tracking and analytics, campaign creation tools and marketing automation. Even though a lot of clients still use their own infrastructure to send email campaigns, the use of an ESP is a much better solution, as presented below.Many ISPs limit the sending of a large number of emails, so sending bulk emails is impossible. Spam filters analyze your email by content and infrastructure. The infrastructure of ESPs has a better reputation than the ISPs’ infrastructure, therefore, the probability of your email ending up in the Junk folder is smaller. If you use your own infrastructure to send emails, you risk being blacklisted by all larger ISPs and endangering not only your email campaign but the entire email correspondence between you and your business partners. As a leading ESP with a multitude of great features, reasonable prices and a free plan for beginners, MailChimp is definitely an excellent choice for your ESP.